Aayenda Jewellery, a collection of ethical jewelry inspired by the history and gemstones of Afghanistan will debut this week, at the New York NOW exhibition in New York City. Aayenda, which means “future” in Dari, a modern variety of the Persian language spoken in Afghanistan, is the result of a six-month collaboration with jewelery designers Paul Spurgeon, Annie Fensterstock and Anna Ruth Henriques, as well as 36 other Afghan artisans.
The project was carried out by the Afghan charity Future Brilliance. The charity gave up and coming Afghan jewelers extended training in craftsmanship, gemology and business management to assist in the development of the Aayenda brand.
Future Brilliance found and CEO Sophia Swire said “The launch of the Aayenda brand is a significant and historical milestone for Afghanistan. We look forward to continuing to use the inspiration from thousands of years of Afghan history and the incredible skills and design talent of Afghan artisans to develop the Aayenda Jewelry collection.”
Many of the beads, precious and semi-precious gemstones found in the collection, including the “super fine, hand-carved lapis beads” are only made in Afghanistan. “We are working to create thousands of sustainable jobs for Afghan men and women as well as a globally recognized jewelry brand.”
Check out more about the Aayenda Jewellery brand on www.furturebrilliance.net/our-work/aayenda/